'Mission,' 'Holmes' do a lot more than $1 mil at night time

'Mission: Impossible -- Ghost Protocol''Sherlock Holmes: A Game Title of Shadows'Paramount captivated its week-early domestic run of ''Mission: Impossible -- Ghost Protocol'' in designer, using the pic generating $1.a million from just 425 large-format night time and late-evening tests.In comparison, the final ''Mission: Impossible'' gained exactly the same amount from a lot more than 2,000 night time runs.Warner Bros. also tested this weekend's wide discharge of "A Virtual Detective: A Game Title of Shadows" late evening Thursday for any total $1.25 million from 1,650 locations. (The very first "Sherlock" opened up Christmas Day 2009 without late-evening showtimes.)Componen, which joined mostly with Imax, launched ''Ghost Protocol'' per week before its countrywide release on 12 , 21. solely in particular-format houses -- an initial-ever strategy designed to appeal that format's core fanboy audience. ''Ghost Protocol'' grows within the Christmas frame to a lot more than 3,000 Stateside engagements.The big-format engagement achieved positive results from a typical $3.50 to $5 premium ticket surcharge, however. Contact Andrew Stewart at andrew.stewart@variety.com